FOR IMMEDIATE RELEASE
North Texas Business for Culture and the Arts Announces Name Change to Business Council for the Arts
DALLAS, Texas (January 11, 2010) - North Texas Business for Culture and the Arts (NTBCA), the North Texas-based business membership organization, announced today that the board has approved a name change to Business Council for the Arts effective immediately. The name change is part of a branding initiative that CEO Katherine Wagner says will help raise awareness of Business Council for the Arts' presence in the North Texas region and beyond.
CEO Katherine Wagner said, "As we continue to expand our reach and influence within the business, arts and cultural communities of North Texas, our evolution to Business Council for the Arts will increase understanding and awareness of the organization through a more streamlined name and a branding campaign which will follow suit."
"There has never been a more important time in the history of North Texas arts and culture," said Thomas S. Leatherbury, Chairman of NTBCA's Board of Directors and Partner at Vinson & Elkins. "We are excited to move forward with this new branding initiative and to welcome new business patrons of the arts who will continue to position the region as a world-class community."
For more than 21 years, the NTBCA, now Business Council for the Arts, has aimed to build world-class communities in North Texas through the creation of strong business/arts partnerships and effective programs including Leadership Arts, The Obelisk Awards, The North Texas Arts Alliance, ArtWorks and the often-resourced Economic Impact Study of Nonprofit Arts and Cultural Organizations in North Texas created in partnership with Deloitte & Touche.
About Business Council for the Arts:
Business Council for the Arts is a nonprofit business membership organization, founded in 1988 by Raymond D. Nasher and other business leaders in Dallas, committed to improving quality of life and fostering economic development through active and effective business participation in support of arts & culture.
BCA fosters strategic corporate investment in the arts to build world-class communities with programs and consulting services, which benefit more than 110 member companies and hundreds of arts organizations. More than 2,500 people participate in BCA programs every year.
